The artifact isn't the art: Rethinking creativity in the age of AI

But here’s the point, the promise of this technology is speed and efficiency, a shorter route to an end product, and the removal of barriers between you and your creative self.

For those of us who are not geniuses, it may be tempting to outsource some portion of our creativity to the AI, so we can get past the fact of our non-geniousness, but those... See more

I think that the appearance of generative AI with its seemingly magical abilities to unleash the creative beast lurking inside all of us has broken our brains a little bit and it has become difficult to think straight when it comes to the intersection of the technology and humanity and what being creative involves.

GenerativeAI can conjure up a tree if you ask for one, but it will come from the commonality of attributes across the trees in the model’s training data. Under the hood, large language models (LLMs) and generative media models are trained on massive amounts of data to help predict a sequence of words or pixels based on the prompt you provide. So, i... See more

AI is based on prediction, not innovation: AI programs like ChatGPT and Midjourney "statistically anticipate what the next most likely word in a sentence should be, or what color the next pixel in an image should be."

Creative work requires originality and unique experiences: "Creative work is not predictable...it is about leaps in logic and count

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I think we’ll realize that the early text-to-image “prompt-based” era of GenAI undermined creativity while the “controls” era unleashed human creativity in unimaginable ways. the tools evolve, but creative vision, precision, taste, and skills will be more vital than ever before.