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The art of selling a feeling
Across food, across fashion and accessories, legal cannabis products, beverages, athleisure, skin care, supplements, and other permutations of consumer packaged goods and apparel, every manufacturing and last-mile strategy has become possible, from dropshipping to just-in-time, from small-batch to make-on-demand. Products begin their life as an unb
... See moreToby Shorin • Life After Lifestyle
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what differentiates a brand and creates defensibility.
Sam Blumenthal • Social Retail: Immersion & Serendipity
“The only reason Recess isn’t available on Amazon and everywhere right now is because the regulation around CBD isn’t clear. Recess would be orders of magnitude bigger today if the regulation around CBD was clarified. I’m a proponent. I get why some founders, Emily at Glossier, don’t want to sell on Amazon right now. But a drink is a different type... See more
Modern Retail • Recess CEO Benjamin Witte: I reject the idea that being on Amazon hurts your brand
Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.