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The art of selling a feeling
CAC: Customer Acquisition Chaos - by Rex Woodbury
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Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
Ted Gioia • Has the Internet Reached Peak Clickability?
