Saved by sari and
The art of selling a feeling
I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
Dan Frommer • The Scott Sternberg guide to building emotional brands
In the same way that red is used in fast-food restaurants to discourage guests from settling any longer than is necessary to consume their food, the colors of a tearoom instill a guest with an unusual degree of calmness and serenity.