The art of selling a feeling

“The only reason Recess isn’t available on Amazon and everywhere right now is because the regulation around CBD isn’t clear. Recess would be orders of magnitude bigger today if the regulation around CBD was clarified. I’m a proponent. I get why some founders, Emily at Glossier, don’t want to sell on Amazon right now. But a drink is a different type... See more

Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.