The art of onboarding

You need to get them to the “aha moment,” when they experience the value of your product. For example, in the early days, the Netflix team figured out that if new signups added three movies to their queue in the first 90 seconds, they were much more likely to become paying subscribers compared to those who had a hard time finding good movies to ren

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Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.

very few customers get on-boarded and primed to the point where they know three things: (1) why they’re there, (2) what they can accomplish, (3) and what to do next (note: users don’t need to know how to use your product at the beginning, they just need to know what to do next!). Once a new user knows these three things, they have reached “The Zone... See more

At the highest level, onboarding is the experience between “signing up and becoming an engaged user.” To put it simply, if users don’t understand your product, they won’t use it.