The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose

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Storynomics: Story-Driven Marketing in the Post-Advertising World

Robert Mckee, Thomas Gerace

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Myth making and wonder - the new brand experience

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Virtual Culture

Bryan Miles

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