The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
amazon.com
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Storynomics: Story-Driven Marketing in the Post-Advertising World
amazon.com
“emergent storytelling,” a fictional tale written collectively by a nearly anonymous internet, then veering into reality