The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Cognitive Surplus: Creativity and Generosity in a Connected Age: How Technology Makes Consumers into Collaborators

Clay Shirky

Storynomics: Story-Driven Marketing in the Post-Advertising World

Robert Mckee, Thomas Gerace

Convergence Culture

Henry Jenkins

I'm Starting to Worry About This Black Box of Doom

Jason Pargin • 5 highlights

How the Internet Turned Us Into Content Machines

Program or Be Programmed

Douglas Rushkoff