What Goes into the Packaging?

We've discussed how we all suffer from the curse of knowledge to some degree, in one area or another. One of the most profound products of the curse is the inability to simplify.

Common Craft videos are designed to be a noise-free experience. The figures don't have faces because faces would represent unneeded noise—something for your brain to perceive and understand. By not having faces, we can simply remove that from the equation. But the lack of facial features goes a little deeper.

Where Problems—Challenges That Relate to Direction and How Things Fit Together

Before heading into an all-hands meeting, the leaders need to explain how the company compares with others in the industry across two important variables. They

Why Problems—Challenges That Relate to Seeing the Big Picture

Context in Explanation—We Can All Agree

explanations often cover questions of both how and why. In Angela's example, she needed to see why first, but as she moved down the scale, how became more important. We can plot this progression on the scale and see how the balance of why and how changes at any point:

Context and Pain