The art and science of great customer interviews - Part I

1. Crossing the threshold 2. Restating objectives 3. Kick-off question 4. Accept the awkwardness 5. The tipping point 6. Reflection and projection 7. The soft close

Try to get a rough sense for the different functional/emotional/social factors that went into their decision, the overall goal they were trying to achieve by buying it, and some of the steps. 1. Answer the overall questions: What is their overall goal? What did they use before (including homemade/manual solutions)? How frequent is the problem they

The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. You humbly and honestly gather as much information about them as you can and then take your own visionary leap to a solution.