The art and science of great customer interviews - Part I

What are they trying to do overall? What are all of the steps in that process? Where are they now? Where does the problem you are solving fit in that process? Where in that process do they spend a lot of time or money? How often do they experience this problem? What have they already tried?

Customer discovery is about gaining much deeper insight into your customer, or your partners, or your market Being told your idea is cool is not useful; seeing behavior that validates your customer’s willingness to buy is very useful Prepare an interview guide before you get out of the building To ask the right questions, you need to understand you

interviewing (by whatever name you want to call it) is a deep dive into the lives of customers.