Saved by Danielle Vermeer
The art and science of great customer interviews - Part I
interviewing (by whatever name you want to call it) is a deep dive into the lives of customers.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.
Rob Fitzpatrick • The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
When you run the interview, let the flow of the conversation follow the sequence of events in the customer’s story. Identify the goal and take them back to the moment they first realized they needed to achieve it. From there, use these questions as they walk through the journey to uncover the information you need.
Matt Lerner • Growth Levers and How to Find Them
How I conduct interviews | Cherie Hu
cheriehu.com
In any given interview, you’ll want to balance broadly exploring the needs, pain points, and desires that matter most to that particular customer and diving deep on the specific opportunities that are most relevant to you.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
