added by Danielle Vermeer ยท updated 2y ago
The art and science of great customer interviews - Part I
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
from Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
Rule of thumb: Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.
from The Mom Test by Rob Fitzpatrick