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The art and science of great customer interviews - Part I
How I conduct interviews | Cherie Hu
cheriehu.com
Customer interviews are what made me stand out as a PM. But it took me 18 months to master JTBD theory. In 1 minute, I'll teach you what took me 18 months.
1. Stop asking about solutions
Instead ask: "What were you trying to accomplish?"
2. Focus on timeline
"Walk... See more
George from 🕹prodmgmt.worldx.comWhat are they trying to do overall? What are all of the steps in that process? Where are they now? Where does the problem you are solving fit in that process? Where in that process do they spend a lot of time or money? How often do they experience this problem? What have they already tried?