A style like this (where the subheads are just individual words) is actually much harder for a reader to skim.

This is what’s known as The Curiosity Gap. The Curiosity Gap is what tells the reader what this piece of writing is about, who it’s for, and what it’s promising—all without revealing the answer.

When you put the reader first, suddenly the moments you talk about yourself aren’t really about yourself—they’re visual examples of the points you’re making for the reader’s benefit. You’re telling a story that is showing the answer to the reader’s question.

“Write what you know,” as the adage goes.

Categories are how we organize information in our minds. Know your category and you’ll know where readers “fit” you into their own minds.

Stage 3: Once You’ve Proven You Can Be Consistent, Pour Some Gasoline On Your Fire And Go KABOOM!

Every Single Millennial This is the WHO.

Credibility is not the key to becoming a popular writer.

Being hyper-specific, on the other hand, forces a choice.