The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
amazon.comSaved by Nika Talbot and
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Saved by Nika Talbot and
Company/Industry Audience:
“The number of hours I spend consuming should never equal or exceed the number of hours I spend creating.”
Seeing that someone publishes new information once per month, or once every few months, doesn’t typically satisfy our wants as audience members. But if you come across someone publishing new material a few times a month, or better yet, every week, you’ll be much more likely to follow them and have a reason to pay attention. And if you really want
... See moregather data from your readers. You still need to nail down your Content Buckets. You still need to successfully move them from free social environments over to your website. And you still need to gain clarity around what problem you’re actually solving—and what your target readers will be willing to pay for. The only difference here is that you can
... See moreHow often you create content:
in many ways, these types of badges actually send more powerful, more trustworthy signals to audience members than even the shiniest of more formal awards.
Years ago, I discovered a Twitter user by the name of @VeryShortStory. Every single tweet was an entire story arc in less than 140 characters. Sure enough, @VeryShortStory accumulated more than 100,000 followers, and eventually published a book titled Very Short Stories. Thousands upon thousands of Twitter users have followed this same recipe:
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