The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Successful writers play the game of Online Writing consciously. Unsuccessful writers play the game unconsciously—and then wonder why they aren’t succeeding.

It’s for everyone, in every industry, at every level—no matter who you are, what you’ve accomplished, or where you ultimately want to end up. By investing in yourself, and using writing to share your insights, perspectives, and stories with the world, you will end up accelerating your professional career (and personal growth) in ways you couldn’t h

greater sense of clarity around what it is you’re trying to accomplish every time you sit down to write.

I have a rule I live by, and it goes like this: “The number of hours I spend consuming should never equal or exceed the number of hours I spend creating.”

The truth is, blogging, having your own website, and writing online are three completely different things. You can blog without having your own website. You can have your own website without ever blogging. And you can write things online that millions upon millions of people read without having your own website or your own blog.

Unfortunately, the vast majority of writers don’t create their own categories. To be honest, most don’t even know they can—let alone how. Instead, what they do is they spend their entire lives trying to compete in someone else’s category. From the moment they decide they want to become a writer, they look at someone else and think, “That’s who I wa

The way I define Online Writing is based on one variable and one variable only: Sharing thoughts, stories, opinions, and insights on a platform that already has an active audience.

My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you a

It’s time to start your own website once you 1) know what it is people want to read about from you, 2) know how you need to position this topic to resonate with your target reader, and 3) already have their attention elsewhere and are ready to move them deeper into your library of content.