The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online

I wrote about this in my book, Snow Leopard, explaining how the key to differentiating yourself is to solve Obvious problems in Non-Obvious ways, or to solve Non-Obvious problems in Obvious ways.

Question #2: “What’s your interpretation of…?”

When you’re working “in” the business, you are performing the work. When you’re working “on” the business, you are improving how the work gets performed.

90% of your work as a ghostwriter isn’t really about writing. It’s about removing. Most clients don’t need “more” ideas. They need less. They need help taking their disorganized brain and making sense of everything they’ve just word vomited to you.

This is the value of ghostwriting to the client: the client has an abundance of knowledge, but a scarcity of time. And without help, their stories, insights, frameworks, and perspectives are never going to get outside their brain.

The more clients I attracted, the more I continued to raise my prices—$400 per article, $500 per article, $600 per article. And I started to realize the niche I’d accidentally created for myself: ghostwriting for busy, intelligent entrepreneurs, executives, and investors who had decades of valuable information to share but didn’t have the time, or

In my case, I specialized in ghostwriting 800-word thought leadership articles specifically for startup founders, CEOs, and investors. That was it. One service, for one particular type of client, and nothing else.

The highest-paid service providers, in any industry, don’t sell “services.” They sell outcomes. For example, which one of these do you value more? “I write articles.” “I help you position yourself as an authority in your industry.”

Instead of trying to blast as many people as possible with your sales pitch, what I like to do (and the strategy I train Premium Ghostwriters in our academy on) is find a way to help each individual person for free. It doesn’t have to be some big project or anything. But I like to reach out to people I feel like I can help—and then demonstrate the