“Scale” in this sense is just your ability to push & pull these 3 levers: Sell more clients At higher & higher price points While getting the work done in less & less time I recommend tackling these levers one at a time (first, focus on getting more clients, second raise your prices, and third work on creating efficiencies so you don’t

Question #3: “Which way do you see this going in the future…?”

(The ideal scenario is to have a $1.5M agency where you take home $1M/year and all your costs and salaries are covered by the other $500k. A boutique agency operating at a 60-70% margin is

It’s a whole lot easier to learn what works and what doesn’t when you’re actively hitting publish online, putting your work in front of prospective readers, and gathering objective data around which topics, stories, perspectives, insights, and frameworks are resonating.

In my case, I specialized in ghostwriting 800-word thought leadership articles specifically for startup founders, CEOs, and investors. That was it. One service, for one particular type of client, and nothing else.

What clients are looking for, and what will make it easy for clients to find you, is proof that you speak their language. Which means your own content strategy isn’t really you writing about how you’re a ghostwriter.

One of the biggest things I’ve learned from ghostwriting for so many different types of people is that the cliché advice “you have to find your voice” is wrong. For years, I thought I needed to “find my voice” as a writer. And what ghostwriting taught me is that you don’t “find” your voice. You create it.

Question #4: “If you were to walk someone through how to do this, what would the steps be…?”

He or she who frames the problem owns the solution.