All desirable outcomes speak to deeply human wants and needs: [Money] People want to make more money. [Status] People want to be seen as “special” relative to others. [Safety] People want to know they are doing something “right” the first time. [Connection] People want to feel connected to other “valuable” people. [Self-Esteem] People want to feel

It’s a whole lot easier to learn what works and what doesn’t when you’re actively hitting publish online, putting your work in front of prospective readers, and gathering objective data around which topics, stories, perspectives, insights, and frameworks are resonating.

When you are working with a new client, one of the best things you can do (especially in your first rewrite) is leave comments inside the document explaining why you did what you did.

90% of your work as a ghostwriter isn’t really about writing. It’s about removing. Most clients don’t need “more” ideas. They need less. They need help taking their disorganized brain and making sense of everything they’ve just word vomited to you.

I wrote about this in my book, Snow Leopard, explaining how the key to differentiating yourself is to solve Obvious problems in Non-Obvious ways, or to solve Non-Obvious problems in Obvious ways.

what separate Premium Ghostwriters from burned-out, underpaid freelance writers: 3 business growth levers: Time, Units, Cost Clients value “outcomes” more than “things.” The highest-paid ghostwriters are more like “business consultants.” Your goal is to (eventually) get paid in Credibility, Upside, and Efficiency. He or she who frames the problem

Question #3: “Which way do you see this going in the future…?”

This simple idea that “you have tons of value to share, but don’t have the time to share it” is how we closed over 300 clients in industries ranging from biotech to cryptocurrency platforms to women’s lingerie. And built a multimillion-dollar ghostwriting agency as a result.

To be blunt: most people who aspire to build personal brands aren’t really interested in being known for any meaningful contribution they make to the world, or their industry. They’re just interested in being known, period. (Sort of like a reality TV star—famous for being famous.)