When you’re working “in” the business, you are performing the work. When you’re working “on” the business, you are improving how the work gets performed.

To be clear: this has nothing to do with inflating your ego or acquiring a sense of false confidence. Pricing, and how you communicate your “value” (in a business context) has everything to do with how you feel about yourself.

When you are working with a new client, one of the best things you can do (especially in your first rewrite) is leave comments inside the document explaining why you did what you did.

I wrote about this in my book, Snow Leopard, explaining how the key to differentiating yourself is to solve Obvious problems in Non-Obvious ways, or to solve Non-Obvious problems in Obvious ways.

Question #3: “Which way do you see this going in the future…?”

When you approach ghostwriting this way, what you end up learning is that your job isn’t really to “write.” It’s to remove. Edit. Chop down. Organize.

He or she who frames the problem owns the solution.

This simple idea that “you have tons of value to share, but don’t have the time to share it” is how we closed over 300 clients in industries ranging from biotech to cryptocurrency platforms to women’s lingerie. And built a multimillion-dollar ghostwriting agency as a result.

Which means the entire game of growing your 1-person business is about: (Efficiency) Working with the maximum number of clients, for the same price, in less time. (Profitability) Working with the maximum number of clients, in the same amount of time, for more money. (Efficiency + Profitability) Working with the fewest number of clients, for the