The argument for creative chameleons.
deathtoshitads.beehiiv.com
The argument for creative chameleons.
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more
Sari Azout • Article
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moreI usually don’t know what I want until someone shows me, or until I encounter it in the world for the very first time. That’s why, when I work with a creative professional like an illustrator, I am careful never to lead them too much about what silly ideas I think I have; I want to give them maximum freedom to put their own stamp of creativity on m... See more
read.lukeburgis.com • Why We Need More Omakase Creators
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau