The Arc of Change

The “monetize the individual” disruption should serve as a catalyst for the business reinvention of media companies who choose to recognize and react to this “new” (I know it’s not new but what’s old is new again) trend forming. It’s not just about enabling and “liberating” creators and talent, but more importantly about maintaining, supporting and... See more

Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more

It was while reading a book called Our Band Could Be Your Life by Michael Azerrad, about the history of punk and hardcore—which is a world I’ve also come from—that I started to think about the label format, especially the indie label format, as a really nice analogue. Because there’s this beautiful moment of all these great indie labels where they ... See more

More and more people will consider themselves “creators,” regardless of whether they make it a living. They will see their intellectual output as a body of work, which they can grow and evolve over time independently of themselves. The original vision of the Internet as a knowledge sharing network will come to fruition, as more and more people’s kn... See more

Thinking of a project as a label means thinking in “Releases”. Releasing work into the public and letting it go.