The Arc of Change

In a luxury media landscape, the traditional roles of creator, curator, and consumer are being redefined. Artists are not just creators but are now stewards of cultural communities, leveraging their individual legitimacy to direct communal conversations and brands. In the Age of Average, where mediocre content is abundant, creators become artisans ... See more

By banding together, creators have the chance to change this, forming effective, high-signal syndicates. In doing so, they solve a critical issue for startups: distribution. By aggregating audiences, they can serve new companies to a large pool of consumers and businesses.

More and more people will consider themselves “creators,” regardless of whether they make it a living. They will see their intellectual output as a body of work, which they can grow and evolve over time independently of themselves. The original vision of the Internet as a knowledge sharing network will come to fruition, as more and more people’s kn... See more