Apple Packaging Ritual

• Apple uses engineers, not designers, who spend months perfecting the unboxing experience.


• They focus on the feel, tactility, and layout, creating a sense of anticipation and reveal.


• This triggers novelty seeking, curiosity, and surprise, enhancing the perceived value.


• The minimalist design and intuitive layout further

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Apple's Design Secret. I found out how Apple and Steve Jobs built principles where product design can be insanely great. 10 design lessons from Steve Jobs that every designer must know (Genius Strategies): https://t.co/4ZQ6nJVMWz