In the 1970s, feminist philosopher Sandra Bartky coined the term “feminine narcissism” to describe the process whereby women are encouraged, both directly and covertly, to become so excessively preoccupied with their appearance that it leads to a pervasive self-alienation, a sense of shame, and a greater awareness of one’s own “deficient” body.... See more

Feel empowered yet? No? That’s because contrary to what your TV tells you America does not run on Dunkin. It runs on fear. Studies have shown that the vast majority of consumer purchases are driven by emotional responses rather necessity, the largest driver being the primal fear of missing out that “taps into our evolutionary need for resource... See more

In these left-leaning female spaces I have observed intense social-policing from the NGG on any type of remotely critical opinion that is not sugar-coated in some bizarre “<333 aw love ya girlie” saccharine vanilla glaze. They will scold you for being rude, tell you to mind your business, and dismiss your opinions as bigoted and problematic.

At best, choice feminism is misguided and ineffective. At worst, it is a Potemkin village, a clever trick that uses the appearance of “progress” to camouflage its true, more sinister purpose: preserving the consumerist status quo.

But with time, its shortcomings have become abundantly clear. Choice feminism fails because it prioritizes personal consumer acts over all others by assuming all choices are made with equal freedom and awareness. It also discounts (if not entirely disregards) how heavily our choices are influenced by well-established and inherently exploitative... See more

Since women were routinely deprived of autonomy for virtually all of civilized human history, the popularity of ultra-positive “choice feminism”—the belief that any choice a woman makes is inherently empowering—is not surprising.

This is not random. It is a system designed to keep women trapped in an eternal hamster wheel of low self-worth and misery; to starve them spiritually while keeping them fat and fed on a diet of beauty gunk, Shein junk, PopSlop, and TikTok.

Much to the delight of corporations everywhere, women are retreating deeper into their bodies more than ever. In her feminist manifesto “The Second Sex,” philosopher Simone de Beauvoir theorized that feminine narcissism is one of the three “bad faith” responses to the anguish of complete freedom in this chaotic world. She wrote that... See more

Despite the occasional anecdotes you’ll hear from people claiming that a nose job or a mommy makeover “fixed them,” empirical evidence suggests that cosmetic work does not improve long-term happiness,4 and that it actually increases symptoms of depression and anxiety.5 And when the consumer fails to find the relief she was deceptively promised, she... See more