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The Anti-Amazon Alliance
On the other hand, a smart marketer can build a product or service that’s worth searching for. Not the generic term, but to find you, the thing you built, the specific. When you do that, Google’s on your side. They actually want you to be found when someone searches for you.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
ability to know their customers better and to serve them better than other retailers, including the automators.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
This is where, again, Specificity Is The Secret. The more specific you can be about why your new category is exactly what your target readers are looking for, the more likely it is readers will see this category of yours as unique and SEPARATE from any and all competition.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
