The Anti-Amazon Alliance

Market-making is certainly a characteristic of Aggregators; Google, for example, is a one-stop shop for users, advertisers, and content suppliers. What makes Aggregators unique, though, is their infinite scalability, driven by the effectively zero marginal and transactional costs necessary to serve one more user, advertiser, or supplier.

this is traffic that stores are paying for already via FB, Google Ads, etc. Because Shopify already makes money through SaaS, Payments, etc, it can effectively “bundle” demand gen into its product, offering traffic at below-market rates. That could be net good for merchants, even if they may lose the occasional purchase to a competitor. The reality... See more

Since the turn of this century, we have invested most heavily in driving traffic to our sites. More visitors means more sales, right? As competition heats up, competitors are driving up the price of paid search ads. They are crowding us off of “page one,” requiring us to redouble our efforts to keep our rankings high. Google, Bing, and Yahoo contro

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When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more