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The Anatomy of a Large-Scale Hypertextual Web Search Engine
One of the early versions of BackRub had simply counted the incoming links, but Page and Brin quickly realized that it wasn’t merely the number of links that made things relevant. Just as important was who was doing the linking.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
As the search engines have been notoriously blamed for showing content that maximizes advertising revenue and tracking user’s search results for more personalized ads, the paradigm shift to human content curation grows much stronger.
Tuan (Alan) Nguyen • How The Curator Economy Shapes Today’s Products
Today, Google largely indexes the public web. But often when searching for items, the best results might be contained in internal work documents or in email.
Tanay Jaipuria • Disrupting Google Search
So the problem became finding the right data to determine whose comments were more trustworthy, or interesting, than others. Page realized that such data already existed and no one else was really using it. He asked Brin, “Why don’t we use the links on the web to do that?”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
the search engine and the more users it will attract. The more users a search engine has, the more alluring it is to advertisers, ergo the more ad revenue it can pull in.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Kleinberg was trying to understand network behavior. Page and Brin were building something.