Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

Technology companies drove the survivors into a mindset of engineered efficiency—the belief that data tells you everything of value. “Just like the tech companies, journalism has come to fetishize data. And this data has come to corrupt journalism,” Franklin Foer writes in World Without Mind. “Once journalists come to know what works, which stories

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Mainstream Media is Broken