Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort me... See more

In building Sublime, I've found myself getting distracted by shiny feature syndrome so much that I realized it'd be helpful to explicitly lay out what actual problems I was trying to solve for myself.