The Alchemy of N of 1 Consumer Companies | Headline
headline.com
The Alchemy of N of 1 Consumer Companies | Headline
Direct-to-consumer model can only work if companies know who their customers are. Granular customer segmentation allows precision targeting, leads to better retention, and higher-value customer acquisition. Best approach here is to go beyond demographic and psychographic, and build taste profiles, like Netflix and TikTok do. Then, we will know whic
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The Definitive Guide to Building Investable Consumer and Digital Lifestyle Brands
Sari Azoutmedium.com
Translation: One company wins big in each category. But most marketers, entrepreneurs, creators, and investors spend their entire careers competing for only 24 percent of the value opportunity of a given category. They’re not the Category King—and they don’t even know it. As a result, they waste time and effort competing over demand instead of crea
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