Saved by Ed Catmull and
The Age of the Double Sell-Out
The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more
Sell out without selling out
The idea of being a poser, of being driven to do things because it’ll look good and for the satisfaction of knowing someone thinks it looks good, not for the satisfaction of actually doing the thing. Could it be this is more prevalent today, because more eyes are on us all the time with the internet? Because we watch so much TV, we start thinking
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Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly... See more