The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019
Google’s invention of targeted advertising paved the way to financial success, but it also laid the cornerstone of a more far-reaching development: the discovery and elaboration of surveillance capitalism. Its business is characterized as an advertising model,
Just as much as anyone in China, those in the West leave a vast data exhaust every day of their lives. And just as in China, it is harvested, processed, operationalized, and sold.
how is it that this market form has been able to succeed?