Saved by sari and
The Age of Average
The problem here is our obsession with popularity. We’ve been imbued with popularity contests since the beginning of our social lives. We’ve been primed to assess cultural output by how many others liked it. Movie and music studios, fashion conglomerates, publishers, social media, and other cultural industries generate efficient formulas to create ... See more
Ana Andjelic • Taste in progress
So, there you have it. The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we
... See moreAlex Murrell • The Age of Average
We can all see it. Thanks to technology and social media we’re experiencing a rapid homogenisation of culture, which is reflected in brand behaviour as well. Everyone copies everyone else. At Mona we called this the drift to the middle, and the instruction from David Walsh was always to keep Mona “on the fucking edge”. When the middle comes towards... See more