The aesthetics of our new fictions

The perils of designing for scale

“We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question here is: How can we design these information environments so they serve our social needs in the long ... See more

To this day, when someone wants to reference the dollar bill in a design, it’s noticeable how certain visual cues remain—even when the medium and the level of fidelity are completely different. Leveraging mental models from previously established fictions helps create a feeling of familiarity, which in turn helps people believe in the new, emerging... See more