
The Aesthetic-Usability Effect

High usability is very important when it comes to websites or interfaces where users are trying to complete a task. But if we want to encourage people to play or want to be experimental, making something that violates all usability rules and is deliberately anti user friendly can actually increase engagement (see Principle 29).
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive, ingeniou... See more