The Adweek Copywriting Handbook
LOS 10 MANDAMIENTOS DE LOS MEJORES COPYWRITERS DEL MUNDO: Destripando Paso A Paso Y De Forma Entretenida Las Técnicas Con Las Que los Mejores Copywriters ... Sus Ventas Una Y Otra Vez (Spanish Edition)
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Copywriting: A Beginner's Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul (Copywriting, Technical Writing, ... For Beginners, Copywriting For The Web)
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1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Kaplan's Law of Words: Any word th