The Adweek Copywriting Handbook
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
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Copywriting Third Edition: Successful writing for design, advertising and marketing
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COPYWRITING - Las 10 Claves Para Escribir El Anuncio Perfecto (Spanish Edition)
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1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time). 5) Kaplan's Law of Words: Any word
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