The Adweek Copywriting Handbook
KEY TAKEAWAYS While this chapter didn’t talk about how to write great copy (see the recommended reading at back of this book for that information), you now understand why the final 20 percent of the 41/39/20 rule is so critical. Your copy and creative shape how your list experiences your offers and are how you connect with them in a meaningful (and
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
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On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
William Zinsser • 13 highlights
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