
The Adweek Copywriting Handbook

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
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Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.
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Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Eddie Shleyner • 1 highlight
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