Saved by Sterling Proffer and
The Adjacent User Theory
how we attract and acquire users and customers.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform