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The Adjacent User Theory
WHAT EVENTS CAUSE USERS TO ABANDON THE APP? What screens have the highest exit rates? Are there bugs that are preventing users from taking a particular action? How are the products priced relative to other services? What actions don’t they take that users who purchase do? What is their path through the app, and how much time do they spend in the ap
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Virality fades. What matters more is whether people stick around.
Look for:
Look for:
- Daily and weekly active users (DAU/WAU)
- Retention curves over 30, 60, 90 days
- Signs that users are getting real value
Steve Jobs’ 9 Product Development Tactics for Founders. | VC & Startup Jobs.
Below is a simple growth model for an imaginary meditation app.
Matt Lerner • Growth Levers and How to Find Them
Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform