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The Adjacent User Theory
Once you know your users and can share that knowledge in a way that is actionable, it is significantly easier to design for them instead of designing for yourself.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
A successful new product should be able to answer detailed questions: Who is the hard side of your network, and how will they use the product? What is the unique value proposition to the hard side? (And in turn, the easy side of the network.) How do they first hear about the app, and in what context? For users on the hard side, as the network grows
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
