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The Adjacent User Theory
Our success was anchored on what I now call The Adjacent User Theory. The Adjacent Users are aware of a product and possibly tried using it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. While Instagram had product-market f
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
- There is a lack of understanding why retention is the priority. Without understanding this, people end up working on the wrong things and missing the biggest opportunities.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Jordan Bester added
Rather than focusing on the core network of Power Users—the loud and vocal minority that often drive product decisions—instead the approach was to constantly figure out the adjacent set of users whose experience was subpar.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort me... See more
Eugene Wei • Invisible Asymptotes
If you are hyper-fixated on an ideal user, you will begin to think of your product as a single player game. You’ll develop tools that enable 1:1 interactions between that ideal user and your product.
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
But once you start thinking of your ICP as a node in a network – with a white hot center that enables you to spread to acquire new nodes of a network –... See more
James Currier • Finding the White Hot Center
Britt Gage added
Understand what people actually use your product for – define your high-value users
Tim Ferriss • #550: Andrew Chen — Metaverse, Metrics, and Meerkats
sari added