Saved by Jordan Bester and
The One Growth Metric that Moves Acquisition, Monetization, and Virality
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a boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner
Brian Balfour • Why Retention Is The Silent Killer
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If you take nothing else away from this post, it should be that retention matters. A lot. No other metric is as singularly telling of whether your business will thrive or die. And so, the better you understand what good retention looks like for your business, the better shot you have at the former. We hope this research proves useful to you whether... See more
Lenny Rachitsky • What is good retention
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Why Retention Is The Silent Killer: 1. To properly understand the impact of retention and prioritize initiatives you need to take a long-term view - and that often conflicts with most teams’ short term goals. 2. Retention metrics are easy to mis-define and can lead teams in the wrong direction when defined incorrectly. 3. A healthy business i
... See moreBrian Balfour • Why Retention Is The Silent Killer
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The higher the customer retention and the faster you can move a cohort of customers to peak customer spend, the more likely you are to make the unit economics work.
Sangeet Paul Choudary • The economics of food delivery platforms
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Retention - not only does it make companies - but it also breaks them. For this reason, poor user retention has become the silent killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether, They define their retention metrics incorrectly, They don&rsquo
... See moreBrian Balfour • Why Retention Is The Silent Killer
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Revenue retention is the output of engaged users. The usage is the input, and looking only at revenue retention as a proxy for usage retention has two big problems: 1. Revenue can hide what is going on under the hood with product usage, and shield you from signals about your product’s health over the longer term. You may earn a month or a yea
... See moreBrian Balfour • Why Retention Is The Silent Killer
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