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The Acceleration of Addictiveness
The implication here is that we are all now vulnerable to prefrontal cortical atrophy as our reward pathway has become the dominant driver of our lives.
Anna Lembke • Dopamine Nation: Finding Balance in the Age of Indulgence
When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.
Mark Manson • Are you not entertained?
you, dear reader, like me and everyone else, evolved to seek out high-reward, low-energy-needed-to-acquire goods. This strategy worked well for hundreds of thousands of years. But now, in modern times of abundance, it is backfiring. Like so many things, what works, works—until it gets in your way.

Whether we tally health expenditures, loss of human life, economic strain or any other measure, the “respectable” addictions, around which entire cultures, industries and professions have been built, leave drug addiction in the dust.