The Aaker Model: A simple way to build brand identity
There’s a gap in the short-term versus long-term thinking in brand-building. Short-term thinking is marked by expectation of the quick sales results; when they are missing, brand marketing gets cut, driving a company deeper into discount-dependency and increasingly expensive retargeting and other traffic-driving bottom of the funnel tactics. Long-t... See more
instagram.com- BRAND, BRAND, BRAND Today’s economy requires business leaders to create positive memories for customers and partners, like Mackey has, or customers will turn to a competitor in search of a better experience. Whole Foods shoppers are loyal and believe they are embracing a healthy and socially conscious lifestyle by shopping at the stores. If you wan