The real illness from which we suffer is Disconnection (one of the 'Deadly Sins' we will explore later), and the vehicle driving that disconnection further and further is our belief in (and the confusion between) our severely distorted and outdated ideas of capitalism and democracy that in turn perpetuate our unconscious addiction to consumerism.

Allowing our true personality and light to shine in the public eye is the most important.

No Contest: The Case Against Competition by Alfie Kohn.

Here's a list of what you might call 'dharma-discovery enquiries'.

finely pointed chisel, chipping away one granule of our being at a time, until we crumble under its continual hammering at our integrity.

I couldn't count how many times I heard teachers complain 'the system' was a mess. They would always say 'The college thinks this' and 'The college thinks that'. What they failed to see was that they were the college. They were the system. We are always part of and connected to the system.

But if marketing is truly to evolve, co-creativity must extend even further. Resistance to marketing must change into empowered co-creation. Marketing can no longer be seen as a 'thing' or an 'action' in isolation, but as something that has a life of its own, which is woven into the fabric of our society. Marketing makes an impact, just as art make

Scarcity is a feeling arising when we believe something is important for our happiness, while also believing it is difficult or impossible to attain.

Thus, before Persuasion can work on a marketing level, a value system must be taught not only through marketing itself, but also through education, politics and journalism.