The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Lynn Serafinnamazon.com
The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Only then can we even begin to entertain the idea of a sustainable economy, in which marketing stops creating false needs for the purpose of continual growth, and again takes up the function it is actually supposed to perform--communicate we have something of value to share.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Thus, before Persuasion can work on a marketing level, a value system must be taught not only through marketing itself, but also through education, politics and journalism.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Fulfilment is the place where we live and breathe our values. Transparency is the place where we express those values, and where these values are congruent in every aspect of our lives and our work. Transparency is the place where we take off our masks and stop pretending we're invincible. It's the place where we admit we need each other, and are n
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Directness has no agenda. Rather than trying to seduce the public, it empowers them to make informed choices and practise the art of discernment.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Marketing is the act of communicating we have something of value to share. If marketing is an act, we will understand that it begins and ends with us, and requires our full attention and conscience If marketing is communication, we will focus not only on what we are saying, but on what consumers are saying to us If marketing is about value, we woul
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every thing and every person on this planet is connected, and every action and decision we make has an impact upon the entire system.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Transparency means to walk in the light of our own luminescence and allow that light to be seen by all. Or, more simply put: Transparency means to KNOW who we really are
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
wisdom is born of asking the right questions, not in knowing the right answers.