To me, both marketing and education are art. Good marketers and good teachers understand that people respond when their senses are engaged at all levels--mind, heart and body.

it is not filled, we continue to search for it, having become addicted to the seduction of consumerism.

In order for marketers to create false needs, they first have to create feelings of fear, disconnection or inadequacy. Once we are convinced of these feelings, we will do anything to fill the emptiness they bring. When

When a marketer uses Distraction to attract and redirect the attention of the consumer, it's much the same scenario. It might work well at first, but in the long-term, most people are going to tire of it unless they find some substance within their relationship with the company.

finely pointed chisel, chipping away one granule of our being at a time, until we crumble under its continual hammering at our integrity.

If we marketers were truly transparent, we would state our true intentions rather than manipulate the emotions of the public.

While common interests define a niche, common value systems define a tribe.

And SHOW who we really are.

'Sin' then is the behaviour that manifests when we are disconnected from the Whole--from Source--and which fosters even greater disconnection. Sin is the symptom of our suffering, not the cause.