The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell

Read them slowly, one at a time, and pause for a few moments before going on to read the next question: Why were you born at this time in history? What is it you are being called to create?

Scarcity is a feeling arising when we believe something is important for our happiness, while also believing it is difficult or impossible to attain.

Here's a list of what you might call 'dharma-discovery enquiries'.

finely pointed chisel, chipping away one granule of our being at a time, until we crumble under its continual hammering at our integrity.

When dharma is absent, advertising become an exercise in reinforcing brand identity rather than communicating intrinsic values.

But Scarcity messages can only impact us when two things are present: 1) you must have a genuine belief you need something and 2) you must feel uncomfortable by the idea that you cannot have it.

A slow return to sanity begins when we awaken our awareness of how we are being invaded, and what is being stolen.

Similarly, at an economic and sociological level, when you push human beings to desire to consume more than they can reasonably use at a cost that is faster than they are capable of earning, you create a socioeconomic system that will collapse.

Expiration is the natural end-result of Persuasion marketing, as its ultimate aim is to disempower the consumer. Whether in marketing or any other kind of communication, whenever our aim is to disable, discourage or disempower others, the psychological and biological stresses we incite literally rob them of life.

We are not consumers of products. We are consumers of ideas. Marketers are not selling us products, but ideas.