The 6 New Rules of Communicating

Western communication has what linguists call a “transmitter orientation”—that is, it is considered the responsibility of the speaker to communicate ideas clearly and unambiguously.

Here are the six new rules of engagement—for politicians, broadcasters, and all aspiring experts, decision-makers, and leaders.

1. You gain more trust when seated, not standing.




2. Don’t speak at people—speak with them.




3. An informal tone is more persuasive now. Even leaders must adjust to this.




4. Conversations have more influence than speeches.




5. Spontaneous commu

Communication styles have changed as audiences crave the opportunity to learn by experience. People now want to be immersed in the messages they receive rather than merely hear them.

Be simple, clear, direct. Be conversational. Authenticity and relatability are essential ingredients. They help people become more willing to hear you and remember what you said.