The 6 builders who will thrive in the new world

Category designers introduce the world to new ways of living, working, and playing. They are people and companies who move the world from the way it is, to the way they think it should be. And they do this by solving a problem people didn’t know they had or by reimagining a known problem, then creating the potential for a radically different soluti

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

In this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital.