Saved by Keely Adler and
The 4 Phases of Culture Brands
On Proximity Blindness
An excerpt from Culture is the Client:
Our relationship with a culture shouldn’t look like a scientist peering through a microscope.
In a world where information is so easily and readily open and accessible through search, social and now... See more
nicksusiinstagram.comcultures, audiences, and meaning operate on layered time:
• Spiral time: What's old returns transformed not repetition, but reformation.
• Deep time: Strategy shaped by legacy, myth, generations. Moves beneath the quarterly surface.
• Rupture time: Crisis, collapse, revelation. Not gradual change but cultural fracture and reassembly.
zoe scaman • The Work
Brand-building in analog culture
andjelicaaa.substack.com
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?