The 4 Levels of PMF
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The 4 Levels of PMF
Step 1: Confirm You’re Targeting the Right Customers
After validating PMF, the first critical step is ensuring you’re targeting the right customers—the ones who truly experience your product as a must-have. Too often, startups assume PMF applies broadly, but in reality, it’s usually strongest for a specific subset of users. Go deep on understanding... See more
After validating PMF, the first critical step is ensuring you’re targeting the right customers—the ones who truly experience your product as a must-have. Too often, startups assume PMF applies broadly, but in reality, it’s usually strongest for a specific subset of users. Go deep on understanding... See more
Sean Ellis • Why PMF Alone Won’t Make You a Breakout Success
The Four Fits ModelThis model serves as a tool to define the most important questions and hypotheses you have to answer when thinking from first principles about your growth strategy.Market-Product Fit: What problem are you solving? Whom does it solve for? And what are potential solutions?Product-Channel Fit: What are one or two distribution and ac... See more
Creating a lasting Growth strategy for Web3
