The 22 Laws of Category Design
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch,
amazon.com
The 22 Laws of Category Design
When you successfully build a unique and differentiated category (in which the reader is the Main Character, not you), you can create a dozen different revenue streams giving readers more of what they love [category] in a dozen different ways. For example: Digital Products (books, eBooks, courses, etc.) Physical Products (t-shirts, coffee mugs, col
... See moreEddie Yoon • Snow Leopard
When you successfully build a unique and differentiated category (in which the reader is the Main Character, not you), you can create a dozen different revenue streams giving readers more of what they love [category] in a dozen different ways. For example: Digital Products (books, eBooks, courses, etc.) Physical Products (t-shirts, coffee mugs, col
... See moreEddie Yoon • Snow Leopard
Languaging + Category Design = Legendary, Differentiated Career