The 22 Laws of Category Design

Here are the rules of category design:

- Different is better than better.
- Being first is better than being better.
- If you can’t be first, set up a new one you can be first in.

Creating a category will help you stand out and essentially ‘own’ a word, phrase, or idea in the prospect’s mind.

And owning an idea in the prospect’s mind = the most powerful

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