The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Maria Ross • 1 highlight
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ompanies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name.
Al Ries • Positioning: The Battle for Your Mind
Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market Book 1)
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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