The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Jeremy Miller

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The Smart Branding Book: How to build a popular and profitable brand (Concise Advice)

Dan White

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Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand

Louis Grenier

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What Great Brands Do

Denise Lee Yohn

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