The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Brand Gap, Revised Edition, The

Marty Neumeier

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How Brands Grow

Byron Sharp

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Eat Your Greens

Weimer Snijders

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan, Dave Peterson, Christopher Lochhead,

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ZAG: The #1 Strategy of High-Performance Brands

Neumeier Marty • 1 highlight

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Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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