The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Jeremy Miller

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The Smart Branding Book: How to build a popular and profitable brand (Concise Advice)

Dan White

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 8 highlights

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