The 20/50/30 Rule: The Secret Ad Framework Powering 7-Figure...

The 20/50/30 Rule: The Secret Ad Framework Powering 7-Figure Brands

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Best: Look at the competition and create a more-compelling offer on a basic one-to-three-page website (one to three hours). Test: Test the offer using short Google Adwords advertising campaigns (three hours to set up and five days of passive observation). Divest or Invest: Cut losses with losers and manufacture the winner(s) for sales rollout.

Timothy Ferriss • The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

Spending $100-500k/mo: At this range, start looking at creative testing volume by a percent of spend instead of total new creatives needed. Here it’s less straightforward and more about reading the data in the account and feeding the account the creative it needs in order to stay healthy and continue growing. A healthy percent of spend on creative

Facebook Advertising - Foxwell Digital

Lenny Rachitsky • Hiring your early team

The value in AdWords testing data for our purposes is in the extremes.

If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).

If, on the othe... See more