The 2% Manifesto

Expect everything—your time, your organization, your market, and every person or business entity you come across—to have quality 20 percent: its essence, its power, its value, a small part with substantially all the goodness hidden away by the mass of mediocrity. Look for the powerful 20 percent.

To me, the ideal life is to take the 20 percent of my time that make me feel most alive and see if I can cut everything else out until that fills everything. Then do that again, cutting the “worst” 80 percent of the best. This is the inverse of how many companies operate. There the ideal is often “growth,” which they take to mean “say yes to all op

In his excellent book The Power of Habit, Charles Duhigg referenced a 1994 Harvard study of people who had dramatically changed their lives. Often their secret wasn’t momentous upheaval. It was just joining a group that consisted of the type of people they wanted to become.

a slight change in your daily habits can guide your life to a very different destination. Making a choice that is 1 percent better or 1 percent worse seems insignificant in the moment, but over the span of moments that make up a lifetime these choices determine the difference between who you are and who you could be. Success is the product of daily

I will tell you becoming that 2% starts with urgency, and you MUST have a sense of urgency if you're serious about success.

Live the Pareto Principle lifestyle:

• Relationships. Who are the few people that have the most positive impact on my life? Spend more time with them.

• Priorities. What are the few actions that have the most positive impact on my day? Prioritize them.

• Learning. What are the few information sources I learn the most from? Focus on them.

• Stress. What are

What is your 20 percent that if you went all-in on, you’d become 10x more valuable and impactful? What are the few things you do and the few people you work with that produce most of your success and excitement? What is your 80 percent that is keeping you grinding away, and ultimately a distraction for your biggest future jumps?

10x goals enable you to clearly identity the 20 percent of things and people in your life that are producing most of your results, and the 80 percent of things and people in your life that are holding you back.