The $100 Startup

The key to this model is not market share. It’s share of the customer. And to gain more of each customer’s budget, you first have to zealously treat every customer as a “best” customer,

• How will the money be divided? (Common splits include an even 50-50, 60-40 with the higher share going to the partner who does more work, and 45-45 with 10 percent reserved for administrative costs.) • What are the responsibilities of each partner? • What kind of information is shared between partners? • How will the project be jointly marketed?

Let’s look at an example of two pricing options: one offered at a set price and one on a tiered structure. Keep in mind that you can substitute any prices here to apply this to another business. Option 1: The World’s Greatest Widget Price: $87 Option 1 is simple and presents the choice as follows: Do you want to buy this widget or not? Here’s an al

Every morning, set aside forty-five minutes without Internet access. Devote this time exclusively to activities that improve your business—nothing that merely maintains the business. Think forward motion . . . What can you do to keep things moving ahead? Consider these areas: BUSINESS DEVELOPMENT. This is work that grows the business. What new prod

but Naomi started with a single consulting service: the service of brainstorming. Over the course of an hour and for an initial fee of $250, she would evaluate marketing ideas and provide feedback on ways to improve them. Nothing more, nothing less.

Here are a few projects I’m thinking about working on during the next few months, but I could be totally wrong. Please let me know what you think of each idea. Idea 1 Idea 2 Idea 3 etc. I then apply a simple ranking scale to each idea and ask the respondents to stick with their first impression. The ranking scale usually consists of answers such as

Price your product or service in relation to the benefit it provides, not the cost of producing it.

2. Offer customers a limited range of prices. 3. Get paid more than once for the same thing.

Digital publishing tends to fit into at least a few categories: one-off products, fixed-period courses, and recurring subscriptions.

An inefficiency in the marketplace.