The 10/10/10 Rule for Tough Decisions

To use 10/10/10, we think about our decisions on three different time frames:

• How will we feel about it 10 minutes from now?

• How about 10 months from now?

• How about 10 years from now?

short-term emotion, which can be an unreliable adviser. When people share the worst decisions they’ve made in life, they are often recalling choices made in the grip of visceral emotion: anger, lust, anxiety, greed.