matters. But it’s not what sells. It’s what fulfills. People don’t buy programs. They buy clarity. They buy confidence.

So, the mini promise above that problem on that leg is powerful: Regain independence. Now – how do they get there? Here are her three Jobs to Be

These jobs aren’t there to impress. They’re there to lead. And when done well, your prospect will look at those three jobs and think: “I can see how doing those things would solve that problem and give me that result.” That’s the shift we’re

For each key problem, there’s a mini promise – a specific solution you offer. These promises are not just features of your product.

Stop it with that. You want to sound like a human, not a marketing brochure. Here’s the rule I give every client: If it takes more than 0.1 seconds to understand, you’ve already lost them.

It makes your value visible. It makes your ideas tangible. It makes your genius real.

On the “I don’t know what to teach” leg, the promise is: “You’ll know exactly what to teach.” The three jobs are: Pick the perfect challenge topic. Teach for maximum engagement. Create a mini transformation each day. And then I say, “I make those three steps super simple with something I call the Mini Wins 5-Day Framework.”

like using one of my own triangle legs – from the 5-Day Challenge offer.

We’ll come back later and show exactly what makes your method unique – that’s what the Unique Mechanisms chapter is for.