That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph
Marc Randolphamazon.com
That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph
Before you mail me your pitch deck, think about this.
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But the studios overlooked that streaming was more convenient than cable, as Netflix beamed images directly onto viewers’ laptops—and, soon enough, televisions and smartphones—with no annual contracts, cancelable at any time. Above all, there were no ads
Will Tavlin • Casual Viewing | Will Tavlin
Blockbuster punished customers for being forgetful; Netflix rewarded them for being mindless.
Will Tavlin • Casual Viewing | Will Tavlin
But Bezos was going on gut and experience. He knew that Super Saver Shipping had changed customers’ behavior, motivating them to place bigger orders and shop in new categories.
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When eBay, a small Internet auction company based in San Jose, California, sought venture capital, it had to pass an informal test administered by the venture guys before they would consider making an investment: Was there a reasonably good likelihood that the investors could make ten times their money within three years? In