That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph
Marc Randolphamazon.com
That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph
One such example, which has become a modern classic business story, is the origin of the Netflix video-rental service. The man who would go on to start the company, Reed Hastings, was reacting to one20 of those frustrating everyday experiences we’ve all had. Hastings had been lax in returning some movies rented from a Blockbuster video store, and b
... See moreThe wheels of corporate change are notoriously slow, particularly when it comes to fundamental transformations. But one major corporation managed to reinvent itself not just once—but twice—in record time. Netflix started out by disrupting the traditional video rental model by shipping DVDs through the mail. But even as the company began to corner t
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