Lauren also once said: “I am not a fashion person. I am anti-fashion. I am interested in longevity, timelessness, style.”

What interested me was the way that different subcultures and brands were feeding off one another. Lifestyle brands and DTC needed to draw on these subcultural elements—they needed to be the products people buy in order to participate. And in the other direction, product imagery was beginning to play an important role in subcultural formation. In m